LogisticsDrivers, containers and paperwork on one live map.ConstructionSite plans, subcontractors and compliance, checked before day one.Retail & EPOSTills, stock and staff — with us as your technology partner.Multi-site & corporateEvery division on one system, one view from the top.Marketing agenciesRetainers, content, approvals and client portals in one place.

OperationsJobs, checklists and handovers that run themselves.FinanceInvoices, cash and spend, live.SalesFrom first enquiry to signed — nothing goes cold.InboxEvery email, call and chat in one queue.RadarSpots the leaks before they cost you.Client portalsYour clients see progress without asking.

Articles & guidesNotes on systemising a real business.VideosShort walkthroughs of systems we've built.A–Z Tech LibraryTech and systems terms, in plain English.Free toolsPulled straight from AquaCRM.

FeaturedThe A–Z Tech Library

API to webhook — 50 terms explained in plain English, each linked to where it shows up in real work.

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AboutWhy AquaCRM exists, and who builds it.How we workCome in, map, systemise, build, run.ServicesSystemise, build, valuations, business in a box.WorkSystems we've built — and live demos.AquaCRM MarketingInvite-only. Request an invitation.Operational CRMA new kind of CRM, built around you.EcosystemOne partner for everything.Our approachHuman-first AI that speeds people up.FAQsPlain answers to the usual questions.Let's talkWe come to you for a week.

FounderEd Hallam

Systemised his own businesses first. Now his team does it for yours.

Why he built AquaCRM →

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Systemise

Services · Systemise

Map it. Write it down. Automate it.

We come into your business and turn the way it really runs into clear, owned processes — written down as SOPs and automated where it makes sense.

Let’s talk How we work

How it works

Four steps, done for you.

01Sit with the team
We spend time with the people doing the work and follow real jobs from first contact to final payment.
02Map every handover
Every step, decision and handover goes on one map, including the ones nobody wrote down.
03Write the SOPs
Each repeatable process becomes a short, plain-English procedure with an owner and a definition of done.
04Automate what repeats
Reminders, updates, invoices and handovers that depended on memory start happening on their own.

What you get

Deliverables.

A map of how your business really runs
A library of SOPs your team can follow
A list of what we automated, and why
A clear view of where time was leaking

Timeline

How it runs.

DiscoveryA first call, then time inside the business to see how work flows.
MappingThe process map, reviewed with you and your team.
WritingSOPs written, checked by the people who do the work.
AutomationThe repeatable steps automated and handed over.

Questions

Good to know.

How long does it take?

It depends on the size of the business and how many processes there are. We agree the timeline with you after the first call, before any work starts.

Will it disrupt the team?

We work around the day. Most of the time we're watching real work and asking questions, not taking people away from it.

Do we have to use AquaCRM afterwards?

No. The map and SOPs are yours. Most businesses choose to have us build the software next, because that's where the processes come to life.

Software that runs your business — built around it.

More ServiceValuations

Know what your business is worth — and what moves the number.

More ServiceRun & improve

We keep it running — and keep making it better.

More ServiceTraining

Upskill your people, not just your software.

More ServiceBusiness in a box

Systemised. Scalable. Sellable.

Let’s talk

Start with systemise.

Tell us where you are. We'll tell you honestly whether this is the right first step.

Whatever you're looking for, we've got it. We want to be your business partner for everything.

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